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Kunden wollen Erlebnisse: Schneller reicht nicht mehr – was deutsche Händler von Asien lernen können
Kunden wollen ErlebnisseBestellung per Klick, Lieferungen per Drohne: Es ging lange nur darum, den Einkaufsprozess zu vereinfachen. Nun wagen Anbieter in Asien andere Projekte und zielen auf Emotionen, Gemeinschaft und Gefühl ab. Gibt es das auch hierzulande?
Die Optiker-Geschäfte von Gentle Monster erinnern mehr an Kunstinstallationen als an normale Läden. Das zieht viele Kundinnen und Kunden an.
Choo Yut Shing/Creative Commons
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