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Autobauer im Vergleich: Die Krise trifft Mercedes härter als BMW – das sind die Gründe
Autobauer im VergleichAuf den ersten Blick sind Mercedes und BMW vergleichbare Unternehmen. Ihre Strategien unterscheiden sich in wichtigen Punkten aber deutlich.
Mercedes-Chef Ola Källenius und BMW-Chef Oliver Zipse verfolgen unterschiedliche Strategien.
imago/Mike Schmidt/Sven Simon
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